Flow Student is a growing student accommodation platform focused on delivering high-quality student living experiences across a national portfolio. As the business continues to expand, we are looking for an experienced and highly driven Senior Marketing Executive to join our growing team. You may already be a Senior Marketing Executive, or you may be a Marketing Executive ready to take on more responsibility and accountability as a Senior Executive.
This important role will play a key part in the marketing team, at a hugely exciting time for the company as the brand takes flight and makes an impact on the sector.
The Senior Marketing Executive will play a central role in our ambition, driving delivery of marketing activity across the Flow Student portfolio, to establish brand recognition, generate sales and encourage customer loyalty.
You will proactively identify opportunities and work to optimise and improve campaigns from the first brief through to launch, measurement, and improvement. One day you might be coordinating a city-specific campaign for Clearing. The next, you could be running a photoshoot, updating a property listing, briefing new creative and assessing lead performance in HubSpot.
Key Responsibilities:
You'll independently project-manage multi-channel marketing campaigns with support from the Head of Marketing, including identifying opportunities, planning, delivery, and evaluation.
Liaising and coordinating external agencies, ensuring the quality of their output remains consistent, including across SEO and paid media.
Playing a pivotal role in the delivery of integrated campaigns across paid social, search, email, organic social, websites, student portals, print, and outdoor advertising.
Coordinating campaigns for key booking periods, including early booking, international recruitment, January intake, Clearing, and late availability.
Writing clear, useful, and recognisably Flow Student copy across email, web, social media, property listings, and sales materials.
Maintaining accurate property information, including room types, prices, offers, availability, photography, amenities, and booking links.
Building and sending segmented email campaigns through HubSpot, with proper testing, tracking, and reporting.
Supporting the management of website content and working with colleagues and suppliers to improve individual property pages.
Helping to create campaign briefs that identify the audience, commercial objective, proposition, message, channel, and required response.
Coordinating creative production with designers, photographers, videographers, agencies, and property teams.
Supporting the Flow Creators programme and helping residents produce credible, useful content about student life.
Managing campaign calendars, deadlines, approvals, and asset libraries so work reaches the market on time.
Monitoring leads, bookings, conversion rates and campaign performance by property, city, channel, and audience.
Producing concise weekly reports that explain what happened, why it happened and what we should do next.
Working with property teams to collect local stories, student insights, photography, and operational updates.
Reviewing competitor activity without automatically copying it. Familiarity is useful; imitation is not a strategy.
Ensuring every campaign follows the Flow Student identity and maintains a consistent message across every customer touchpoint.
About You
The successful candidate will possess the following skills and expertise:
Essential requirements:
At least one year’s experience working in a marketing role.
Experience supporting campaigns across several marketing channels.
Experience in either all or at least one of the following areas: email marketing, paid-media, SEO, social media.
Excellent attention to detail, particularly when working with pricing, offers, dates and booking information.
Good organisational skills and the ability to work in fast-paced environments, working across various tasks at once.
Strong written English, analytical and communication skills.
Creative mindset.
Team player and the ability to work in a team and in silo
Self-motivated and able to manage workloads independently
Desirable requirements:
Confidence using data to assess performance and recommend improvements.
Experience using a CRM or email marketing platform. HubSpot experience would be particularly useful.
Experience working with and engaging Gen Z audiences.
Data management skills, including analysing and translating data to identify trends.
A professional marketing qualification or equivalent related degree.
Location: Ardwick, Manchester (On-site – office-based and, with travel across the Flow Student portfolio when required)
Employment Type: Full-Time -Permanent Salary: £30,000 - £35,000 per annum
Working Hours: 9am to 5.30pm – 37.5hrs plus 1 hour lunch break
Vetting/ DBS Requirement: This role is subject to a satisfactory DBS check. The successful candidate will be required to obtain a DBS certificate prior to commencing employment.
Benefits:
Pension
23 days' annual leave (increasing by 1 day per year of service up to a maximum of 25 days), plus all statutory bank holidays and your birthday off as an additional paid day of leave to celebrate.
Competitive bonus scheme
Professional development opportunities
Free gym access
Free eye test voucher/reclaim cost
Why Join Flow Student
Join a growing and ambitious student accommodation platform with significant expansion plans.
Play a key operational role in driving occupancy and sales performance across a national portfolio.
Work within a fast-paced and collaborative environment with genuine progression opportunities.
Opportunity to influence and improve sales processes, reporting and customer journey delivery.
Competitive salary, bonus potential, and long-term career development.
About the Company:
MCR Property Group is a leading independent real estate investment and development company, operating nationally with offices in London, Manchester, Birmingham, and Glasgow. Our primary focus lies in developing new-build and conversion residential and industrial projects and managing a diverse portfolio covering every asset class, which includes around 7,500 residential plots and commercial/industrial assets exceeding £2 billion in value.
