Flow Student is the national student living brand from MCR Property Group, delivering high-quality, experience-led student accommodation across a growing UK portfolio. With 606 units at full capacity, Parham Student Village requires a strong sales function to drive occupancy, improve conversion performance and support with provision of a high quality student accommodation.
The Role
The Sales Advisor will be based on site at Parham Student Village and will play a pivotal role in converting enquiries into confirmed bookings as well as rebookers. Working closely with the General Manager and Customer Service Advisor, you will manage inbound and outbound leads through HubSpot, ensuring timely follow-up, high-quality communication and consistent sales processes. The role is an integral part of site success and contributes towards KPI’s.
Key Responsibilities
Lead Management & Conversion
Manage and respond to inbound enquiries via HubSpot, portals and direct channels.
Conduct proactive outbound calls and follow-ups to convert warm leads into confirmed bookings.
Ensure all leads are contacted within a reasonable time frame and records of interest kept up to date.
Maintain high conversion rates through consistent follow-up and pipeline management.
Support clearing of aged leads and improving response times.
CRM & System Management
Accurately record all activity within HubSpot.
Maintain clean pipeline data to ensure accurate reporting and forecasting.
Track lead status, offers issued, bookings and contract progression.
Escalate system or process issues where necessary.
Assist with sales campaigns, offers and tactical pricing initiatives.
Communication & Customer Experience
Deliver professional, confident and engaging communication via phone and email.
Provide accurate product knowledge across all Flow Student properties.
Promote the brand values and ensure consistent messaging aligned with marketing campaigns.
Ensure a seamless handover to on-site teams once bookings are confirmed.
Assist with internal and external student events and fayres with drive, passion and enthusiasm.
Maintain positive relationships with third-party agents e.g. AmberStudent, UniAcco and ensure a seamless booking process
Reporting & Performance
Work to clear KPIs and conversion targets.
Contribute to weekly pipeline and performance reporting.
Identify who our competitors are, make Parham Student Village stand out from surrounding PBSA.
Support continuous improvement of sales processes.
Key Performance Indicators
Lead response time
Conversion rate (enquiry to booking)
Occupancy contribution
Booking turnaround time
About You
Previous experience in sales, telesales, lettings, hospitality or customer conversion roles.
Target-driven with a strong focus on achieving results.
Confident communicator, particularly over the phone.
Organised and able to manage multiple leads simultaneously.
Comfortable working with CRM systems (HubSpot experience desirable).
Able to work collaboratively with site teams and agents.
Experience within PBSA, residential lettings or student accommodation would be advantageous but is not essential.
