We are seeking a commercially minded and creatively driven Marketing & Social Media Manager to lead marketing activity across our growing portfolio of purpose-built student accommodation. You'll take ownership of brand, lead generation, social growth and on-site marketing execution to support leasing targets and create a sense of community in every building.
This is a hands-on role ideal for someone who understands the student mindset, thrives on fast-paced campaigns and knows how to turn likes, clicks and engagement into real-world conversions.
Key Responsibilities
Marketing Strategy & Execution
Plan and deliver integrated marketing campaigns across digital, social, email, paid media and print
Develop and manage annual marketing calendars for each development in line with lettings cycles
Work closely with the lettings and on-site teams to drive enquiries, bookings and occupancy
Social Media & Content
Own all social media channels for the student brand, with a focus on TikTok and Instagram
Produce engaging content that showcases student life, events, facilities and local culture
Manage content calendars, briefing creators and overseeing community management
Brand & Creative
Evolve and protect the visual identity and tone of voice across all touchpoints
Brief and manage external designers, photographers and videographers
Produce collateral including brochures, flyers, posters and email templates
Performance & Reporting
Monitor performance using HubSpot, GA4 and native platform analytics
Report weekly on leads, engagement, traffic and ROI
Optimise campaigns and channels based on data and feedback
Community Marketing
Support on-site teams with resident events, giveaways and referral incentives
Develop relationships with student influencers, societies and partners
Activate pop-up marketing near university campuses during peak periods
What We’re Looking For
2-3+ years in a marketing role, ideally within PBSA, residential or lifestyle sectors
Knowledge of student marketing channels and lead generation platforms, including SpareRoom, Rightmove and Zoopla
Comfortable briefing and managing freelancers and creatives
Strong social media and digital marketing experience, with proven results
Confident copywriter and visual storyteller
Commercially minded with strong understanding of lead generation and conversion
Comfortable briefing and managing freelancers and creatives
HubSpot and Canva experience preferred
A self-starter who thrives on ownership and pace
What You’ll Get
Competitive salary
Support from a wider marketing team and in-house design studio
The opportunity to shape the brand and marketing strategy from the ground up
A fun, entrepreneurial environment where your ideas matter
