Marketing Manager – Student Portfolio
Manchester (Office based with national travel)
Permanent
Who are we?
MCR Property Group is one of the UK’s most active property companies, with a rapidly expanding PBSA portfolio across major university cities. Following significant acquisitions in Sheffield, Liverpool, Coventry, Sunderland, Nottingham and Canterbury, we are now rolling out new student brand platform, our new national brand launching in Q1 2026.
About the Role
As our Marketing Manager, you will support the planning and delivery of all marketing activity across our UK-wide PBSA assets. You will play a key role in ensuring the brand is introduced consistently and effectively across every site, while supporting occupancy growth, brand awareness and student engagement.
This is a hands-on, creative and commercially focused role. You will work closely with the Head of Marketing, on-site teams and our in-house studio, helping to shape campaigns, manage digital performance, enhance resident communication and elevate the overall brand experience.
You will deliver marketing activity across the student portfolio, ensuring alignment with the wider PBSA and Student strategy, and support the rollout of the new brand across all sites, including signage, collateral, digital channels and on-site campaigns. Within your key responsibilities you will manage day-to-day performance marketing across student portals, paid social and search, working with our agencies to optimise spend and drive leads. Creating student-facing campaigns for both new lettings and rebooking, this will ensure our message to the public is relevant, engaging and brand aligned. You will support the management and growth of the brands digital presence, including website updates, social media content and community engagement.
Working closely with on-site teams to gather content, you will support local events and ensure consistent delivery of brand standards. With every refurbishment, open day and new property launch you will coordinate marketing assets in line with each event accordingly. Building relationships with universities, pathway providers and agents is key to be at the forefront of new marketing initiatives.
What you bring to us
As a successful Marketing Manager, you will have experience in student accommodation, residential, hospitality or lifestyle marketing. A strong skillset of digital marketing skills, particularly across paid social, search and performance channels is beneficial. You will be a confident writer and communicator with a strong eye for creative execution. Being comfortable managing multiple projects and working in a fast paced, high-growth environment, you will be highly organised, proactive and commercially aware. You will be able to build strong relationships with on-site teams and external partners, and show a passion for student experience and delivering high-quality marketing output.
Why Join Us
Play a key role in rolling out our new brand platform across the UK.
Work with a growing PBSA portfolio in some of the country’s most vibrant student cities.
Collaborate with a dynamic in-house marketing team and creative studio.
Real progression opportunities within one of the UK’s most ambitious property groups.
A chance to shape the student experience through smart, modern and impactful marketing.