Head of Student Marketing
Manchester - national travel
Permanent
Who are we?
MCR Property Group is one of the UK’s most active and diversified property businesses, operating across residential, commercial and student living sectors. As part of our continued growth, we are preparing to launch a new national student living brand, supported by a new website, refreshed digital platforms and an expanding in-house marketing function.
Who we are looking for
We are now seeking an experienced and commercially driven Head of Marketing to lead this next phase of growth and shape the long-term marketing strategy for our student portfolio.
As Head of Marketing, you will lead and deliver the marketing strategy for MCR’s student accommodation portfolio, ensuring all activity supports occupancy, performance and long-term value creation. You will oversee the launch and ongoing evolution of a new student brand, including the development and management of its website and associated digital platforms.
You will drive performance-led marketing activity across student portals, paid social media, search channels and CRM systems, maintaining a strong focus on return on investment and occupancy targets. You will take ownership of all digital channels, including websites, email journeys, social media platforms and online content, ensuring consistency, effectiveness and brand alignment.
You will develop and deliver brand-led marketing campaigns that resonate with students, parents and international audiences, strengthening brand awareness and market positioning. In addition, you will lead public relations, communications and brand storytelling initiatives across both national and local channels.
Working closely with on-site teams and operational stakeholders, you will ensure marketing activity is fully aligned with the student experience and overall asset performance. You will manage, mentor and grow the student marketing team, including the existing Marketing Executive and a future Marketing Manager, fostering a high-performing and collaborative environment.
You will collaborate closely with MCR’s wider in-house design and marketing teams to deliver high-quality creative output and ensure brand consistency across all touchpoints. You will also provide regular reporting and insight to senior leadership, offering clear visibility on marketing performance, leasing pipeline activity and wider market trends.
About You
You will bring senior-level marketing experience gained within PBSA, residential, hospitality or a similarly consumer-led sector. You will have a proven track record of successfully launching or scaling brands, platforms or portfolios.
You will demonstrate strong digital and performance marketing expertise, supported by a data-led and analytical mindset. You will be commercially focused, with a clear understanding of how marketing activity directly drives occupancy, revenue and asset performance.
You will be a confident and capable leader, with experience managing, developing and motivating teams. You will be comfortable working at pace in a growth-focused environment and able to collaborate effectively across multiple disciplines and senior stakeholder groups.
Why Join MCR Property Group
This is a rare opportunity to play a leading role in launching a new national student brand and digital platform, representing a portfolio of over 4,000 units. You will work within a well-resourced in-house marketing and design team, with the ability to shape marketing strategy at a portfolio level and see a direct impact on performance.
MCR Property Group offers strong progression opportunities within a growing UK property business, alongside a competitive package aligned with experience and responsibility.